Ralen Van Domelen

Founder, Budbreak Studio
M.Sc. Viticulture & Enology | MBA Candidate, Bologna Business School
US: +1 (347) 931-6988, FR: +33 7 49 16 56 52 | rvandom@berkeley(dot)edu | LinkedIn

Profile

Creative and strategic wine branding expert with a scientific foundation in viticulture and winemaking. Passionate about helping wineries and wine businesses grow their presence through brand storytelling, digital marketing strategy, and content creation. Bologna Business School MBA candidate with a concentration in the food and wine industry.

Experience

Vinous Media – Marketing Manager
New York City | Feb 2024 – Present

• Led marketing for Vinous Icons NYC & Vinous Icons: Italy 2025, and Vinous Top 100 2024 campaigns.

• Created branding and social assets, collaborated with top wine critics, and captured live content at flagship events (La Festa del Barolo, Vinous Icons).

• Increased organic reach:

• +3.5k followers | 1.5M impressions | 25k reactions | 15–20k views on top posts.

• Brokered strategic partnerships with NYC restaurants, venues, and wine pros.

• Oversaw guest communications and ticketing for sold-out wine dinners and collector tastings.

• Grew LinkedIn engagement by 645%+ in 3 months through strategic content revamp.
  

Gnarly Vines Wine & Spirits – Sales & Marketing Manager
Brooklyn, NY | Oct 2023 – Feb 2024

• Created in-store and online content to drive wine and spirits sales.

• Organized tastings, managed local partnerships, and coached staff on products.
  

Comando G – Viticulture Intern
Sierra de Gredos, Spain | Jul – Aug 2022

• Supported biodynamic vineyard management, soil health monitoring, and data collection.
  

Rose & Arrow Estate – Harvest Intern
Willamette Valley, OR | Aug – Oct 2020

• Ran grape sampling, fermentation tracking, and lab analysis during harvest.
  

The Blue Goat (Family-Owned Restaurant) – Front of House Manager
Willamette Valley, OR | 2014 – 2020 (1.5 years cumulatively)

• Managed service and curated a Willamette Valley-focused wine list.